adidas Infinite Play

Promoting a pilot program on the adidas APP to encourage customers to return their old products in return for credit to spend on new items. In collaboration with StuffStr.

My role

Working between the adidas App and a Sustainable Start-Up company, I led a team of Creatives to concept and create content to promote, educate and guide customers on the what & how of this recycling service pilot.

Team & Recognitions

More Work

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More Work .

Soccer players in pink jerseys embracing during a game

adidas Football Brand Direction

Creating a distinct, ownable and executable visual direction for adidas Football Communications and events.

Close-up of a person wearing red Terrex athletic shoes on a rough, outdoor surface.

adidas TERREX Brand Direction

Setting the look, tone and feel of the adidas Outdoor category. Collaborating closely with a world class photographer.

Person standing in room filled with stacked Adidas shoeboxes and cardboard boxes.

adidas Creators Club

Creating an identity and campaign to launch and educate around a new Global membership program.