adidas TERREX Direction

Defining a distinctive look, tone and feel for the adidas TERREX category, whilst ensuring consistency with the rest of the adidas Brand.

My role

Leading a team of Creatives and Producers to create a directional document, aka Brand Book, for adidas TERREX. Starting with research, moving into concepting a visual direction and executing via photoshoots, video production and design explorations.

Close-up of a person's face illuminated by warm light, showing sweat and focus.

A fresh perspective on Trail Running athletes & key products

Blurred red and white sneaker in motion
Trail runners in athletic gear running down a rocky hill under clear blue sky

Team & Recognitions

More Work

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More Work .

Soccer players in pink jerseys hugging during a celebration, with the name 'Gomez' and number '20' visible on one jersey.

adidas Football Brand Direction

Creating a distinct, ownable and executable visual direction for adidas Football Communications and events.

Outdoor event venue with stage, large screen, and soccer field

Home of adidas Football

Creative Direction for the official adidas fan activation zone in central Berlin throughout the 2024 Euros.

Three cyclists wearing helmets and sunglasses, wrapped in blankets, eating pastries outdoors.

En Route Cycling Cafe

Concepting and successfully opening a cycling store, community and specialty coffee space in Amsterdam.