adidas Football Direction

Defining a distinctive look, tone and feel for the adidas Football category, whilst ensuring consistency with the rest of the adidas Brand.

My role

Leading a team of Creatives and Producers to create a directional document, aka Brand Book, for adidas Football. Starting with research, moving into concepting a visual direction and executing via photoshoots, video production and design explorations.

Soccer player partially obscured, wearing a white jersey with gold and blue accents, facing left.

On Pitch, In Studio & Product Only

Dynamic photograph of a football boot with multiple exposure effect, featuring a sleek design and a visible stud pattern.
Person in black and white Manchester United jersey with blurred face on green background

Team & Recognitions

More Work

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More Work .

Person in denim outfit and red Adidas jacket standing in front of a modern building facade.

adidas Infinite Play

Creative concept and execution for a campaign promoting and educating around a new circular services program within the adidas APP.

Close-up of two pairs of dirty red trail running shoes on a rough surface, with the brand logo "TERREX" visible on one shoe.

adidas TERREX Brand Direction

From Brand ID to visual direction, collaborating with the top creative talent to position and guide global & local Brand Marketing & Events Teams.

Three cyclists wearing helmets and blankets, eating croissants.

En Route Cycling Cafe

Leading teams across UX, UI, Creative and Publishing to build end to end journeys for customers or fans across APPs, eCom, CRM, Social and Retail.