adidas Creators Club

Launching the first global Membership Program for adidas consisting of a points based system where customers could reach higher levels and unlock better and better rewards, bringing them closer to the brand and saving them money whilst enabling adidas to get to know them better.

My role

Leading a team of creatives and working closely with the Global Membership Team, we crafted stories and scenarios that promoted and explained the program using photography, video and animation.

Person walking through a room filled with stacked cardboard boxes and shoe boxes, including Adidas branded ones; wearing black outfit and red earrings.

Showcasing rewards & benefits for members

Subway station wall with three Adidas posters, one inviting to join the creators club, another featuring people at an event, and the last displaying the Adidas logo.
Large Adidas billboard on a brick building featuring a person in a dynamic pose, wearing a red shirt and Adidas shoes, with "Creators Club" text.

Creators Club

Team & Recognitions

More Work

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More Work .

Soccer players in pink jerseys celebrating with a group hug.

adidas Football Brand Direction

Creating a distinct, ownable and executable visual direction for adidas Football Communications and events.

Close-up of dirty red trail running shoes on rough terrain.

adidas TERREX Brand Direction

Setting the look, tone and feel of the adidas Outdoor category. Collaborating closely with a world class photographer.

Three men in cycling gear eating pastries, wearing helmets and sunglasses, draped in plaid blankets.

En Route Cycling Cafe

Concepting and successfully opening a cycling store, community and specialty coffee space in Amsterdam.