Black and white portrait of a smiling man in a black shirt against a plain background.

Creativity in sport fan boy…

It’s 2002, I’m 11 years old and competing in the, rather questionable, kids National Triathlon Championships. It’s going so well that my old man puts a $1 bet on me winning the 2012 Olympics at 1,000,000 : 1 odds. Safe to say he didn’t get rich, but it’s a good way to demonstrate how obsessed with sport I’ve been raised.

My professional career has been within the Marketing, Communications and Creative realm of Sport. Across the 12 years, I’ve gained experience in Digital Marketing, Brand Communications, Brand Design, Creative Agencies and Brand Direction.

I’d say my core skillset is Project Management and leading both creative and operational teams. I’m well versed in working with both Creative and Production agencies on projects from typical photography & video to digital apps and physical events. In terms of stakeholders, I’m happy to work with upcoming juniors all the way up to board level executives. I have hands on experience with the full breadth.

Currently I’m working freelance, but I’m open to both full-time and freelance roles.

Feel free to reach-out, I love a chat.

Recent Work

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Recent Work .

Soccer players in pink jerseys hugging during a game.

adidas Football Brand Direction

Creating a distinct, ownable and executable visual direction for adidas Football Communications and events.

Close-up of a person's muddy legs wearing red and white Terrex running shoes.

adidas TERREX Brand Direction

Setting the look, tone and feel of the adidas Outdoor category. Collaborating closely with a world class photographer.

Three cyclists wearing helmets and plaid blankets, eating croissants outdoors on a cloudy day.

En Route Cycling Cafe

Concepting and successfully opening a cycling store, community and specialty coffee space in Amsterdam.

Outside of all the Microsoft Teams goodness, I’m a father to a 2 year old legend, a very keen cyclist & I love good adventure on my motorbike.

More recently I’ve been dipping into the world of sports photography.
Find a wee bit of my work below…

Motocross rider in blue gear, wearing a black helmet, wiping face with hand, dirt visible.
Motocross rider in mid-air jump with person in red and yellow outfit blurred in foreground.
Motocross rider in pink gear and helmet riding an orange dirt bike against a blue sky.
Person running on rugged hillside with sparse vegetation during sunset.
Silhouette of a person running on a hill against a sunset sky.
Two blurred rugby players in motion under field lights, one in dark uniform and the other in pink and blue.
Rugby player catching ball during game at night
Mountain biker in action on forest trail, wearing helmet and gear, red and white tape marking track
Blurred image of a cyclist racing downhill in a forest setting, with motion blur effect enhancing speed and movement.