Home of adidas Football

Creative Direction for a huge event area in central Berlin, during Euro 2024. Part Brand Activation area, part fan zone, the Home of adidas Football was the go-to place in Berlin for GenZ football fans.

My role

Working between the Chief Creative Officer, Global Football Communication on the Event Agency, I led a team responsible for the look and feel of all aspects of the space.

Exhibit display with illuminated blue background and text reading 'Engineered for Speed F50,' featuring two framed items on pedestals.
Outdoor exhibit with glass cases displaying soccer balls, surrounded by blue shipping containers and people in the background.

A seamless Brand experience and fan party zone.

DJ performing at a large outdoor concert with a cheering crowd and a big screen showing another performer on stage.

Team & Recognitions

More Work

.

More Work .

Soccer players in pink jerseys hugging, focusing on number 20 with the name 'Gomez'.

adidas Football Brand Direction

Creating a distinct, ownable and executable visual direction for adidas Football Communications and events.

Close-up of muddy red and white athletic shoes with the brand name 'TERREX' on a rough surface.

adidas TERREX Brand Direction

Setting the look, tone and feel of the adidas Outdoor category. Collaborating closely with a world class photographer.

Three cyclists wearing helmets and plaid blankets eating pastries outdoors.

En Route Cycling Cafe

Concepting and successfully opening a cycling store, community and specialty coffee space in Amsterdam.