A decade of leading creative teams in the Sporting Goods industry.
A litte bit about me…
I love sport. People say that a lot, but I mean it. Like, it’s a bit weird how much sport has been the focal part of my life; through watching, training, competing, studying and most importantly working within it.
Over the past 12 years (ouch) I’ve gained experience across Digital Marketing & eCom, Brand Marketing & Communications, Campaign Creation, Creative & Production Management and Brand Direction… all within the world of Sport.
I even started my own cycling cafe FFS.
I currently work Freelance but I’m always open to both internal and external roles. I’m available to work remote within Europe, or hybrid within the UK. Roles that feel right to me are things such as: Senior Project Manager, Marketing Director, Creative Project Manager, Account Director.
Core Skills
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Core Skills .
Creative Projects & Campaigns
From research, strategy and concepts to production and toolkit delivery; leading Creative Teams and managing junior to board level stakeholders.
Brand Design & Direction
From Brand ID to visual direction, collaborating with the top creative talent to position and guide global & local Brand Marketing & Events Teams.
Digital Project Management
Leading teams across UX, UI, Creative and Publishing to build end to end journeys for customers or fans across APPs, eCom, CRM, Social and Retail.
Recent Work
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Recent Work .
adidas Football Brand Direction
Creating a distinct, ownable and executable visual direction for adidas Football Communications and events.
adidas TERREX Brand Direction
Setting the look, tone and feel of the adidas Outdoor category. Collaborating closely with a world class photographer.
En Route Cycling Cafe
Concepting and successfully opening a cycling store, community and specialty coffee space in Amsterdam.